Personal Branding: Content, Audience & Digital Growth

$60.00 $120.00

For teams operating across markets

Training Overview

Personal branding has become a key driver of visibility, opportunity, and professional growth.

This programme provides a structured approach to building and scaling a personal brand, supporting individuals in defining their niche, creating content, and developing systems that attract and engage an audience.

It combines strategy, content creation, and practical tools for digital growth.

This course focuses on practical application.

Participants will learn how to:

  • Build a clear and consistent personal brand
  • Create content aligned with their audience and goals
  • Use tools and systems to scale output efficiently
  • Develop simple structures for growth and engagement
Businessman with a beard working on a laptop in a modern cafe, possibly during a remote work or onli.

Enquire about team access and delivery options

Structured debate 

Led by organisational psychologists

Training Highlights

  • The fundamentals of personal branding and digital positioning
  • How to define your niche and target audience
  • How to structure content for visibility and engagement
  • The role of storytelling in building a personal brand
  • How to create and distribute content across platforms
  • An introduction to funnels and audience conversion
  • How to design offers and monetisation pathways
  • Practical use of AI tools for content creation and workflow
  • Basics of video editing, thumbnails, and content optimisation
  • How to maintain consistency and generate ongoing content ideas

Training formats & pricing

Half Day

Outcome Understanding

Best suited to creating shared understanding.

From £2,400 per cohort of up to 20 participants
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  • Introduction to the subject
  • Key models and frameworks
  • Practical workplace examples
  • Interactive exercises
  • Self-reflection and behavioural insight
  • Practical tools delegates can use immediately

Full Day

Outcome Application

Best suited to capability building.

From £3,800 per cohort of up to 20 participants
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Everything in the Half Day, and:

  • Deeper behavioural analysis and diagnosis
  • Multiple scenarios and live simulation
  • Team exercises
  • Applied to delegates' own workplace situations
  • Extended discussion and facilitator coaching
  • Individual action planning

Train the Trainer

Outcome Ability to teach

Best suited to internal capability and scaling.

Custom pricing Scoped to cohort and licence term
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Accreditation includes:

  • Full programme content and methodology
  • Facilitator guide and all materials
  • Exercise briefs and debriefing technique
  • Supervised practice with coaching
  • Assessment of facilitation competence
  • Licence to deliver internally

In-person programme prices are indicative and vary with cohort size, location and language of delivery.

Institutional learning journey

Curated visits to City institutions and leadership sites, sequenced around the programme. Commissioned alongside any format.

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Design the right programme for your team

Tell us your cohort, your markets and your mandate. We will return a tailored proposal.

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How We Measure Impact

Training should change behaviour and behaviour should show up in the work. We evaluate programmes against the outcomes that matter to the organisation.

Improvement in team retention
23%
Pre/post diagnostic · 6-month follow-up
Lift in engagement scores
31%
Client engagement survey · baseline vs +90 days
Faster decisions under pressure
2.4×
Manager-reported decision velocity

Capability shift, pre to post

Score out of 100
  • Team communication 42 → 64+22 points, from baseline to after the programme
  • Psychological safety 45 → 88+43 points, from baseline to after the programme

Durability of behaviour change

Illustrative
Durability of behaviour change over 90 days Illustrative: capability under the LIA programme rises through delivery and is sustained across the following 90 days, while typical training peaks at delivery and reverts toward baseline. 90 days after delivery High Base Start Delivery +90 days Retained capability LIA programme Typical training

Isolated training reverts under operational pressure. Structured action planning and 90-day reinforcement hold the gains.

Frequently Asked Questions

How do we know this will actually change behaviour, not just fill a training day?

We run a pre/post diagnostic against measures you already track such as retention, engagement and decision speed, with a follow-up at 90 days.

What does the price include?

Facilitation, all delegate materials, CPD certification, and a pre-session context briefing with your team. Priced per group of up to 20 delegates.

Can you tailor it to our sector and cohort?

Yes. We brief with you first and rebuild the scenarios around your mandate, markets and seniority mix. Public-sector delegations and multinational teams get different case material.

We can't release the team for a full day. What are the options?

A 3.5-hour half-day, or we split delivery across sessions. Self-paced online is available for teams who need to work around the diary entirely.

Do you deliver outside the UK?

Yes — across EMEA, including Gulf markets, on site or hybrid. We also host institutional learning journeys in London for visiting delegations.

What happens after we enquire?

You will hear from a programme director within one working day. We will ask about your cohort and mandate, then return a tailored proposal with dates and costs. No obligation.

Still deciding?

Tell us your cohort and mandate, and we will return a tailored proposal.

Request information

What clients and participants say

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