Intercultural training session at London Intercultural Academy (LIA) for workforce development.

Personal Brand Creation

Delivered online and in person

“Surprisingly entertaining”

As Featured in The Sunday Times training that keeps professionals engaged

Personal Brand Creation

This course contains everything you need to know about personal branding:

  • What is a personal brand
  • The benefits of personal branding
  • How to create your very own strong personal brand.

If you are looking to enhance your career, whether by getting that all important first foot on the career ladder, securing a promotion, or getting to the top of the tree then this is the course for you. In today’s noisy, overcrowded world it’s so easy to get lost in the crowd but when you create a strong personal brand that plays to your strengths and use it to communicate consistently and coherently, you will achieve the success you deserve.

This personal branding course is unique in that it doesn’t just give you the theory but guides you through the whole process of creating your own personal brand. By the end of the course not only will you know everything you need to know about personal branding but you will have devised your own, unique personal brand definition, ready to put into action to get you to where you want to be.

About the course

The course is written by brand experts who have translated their brand knowledge and skills, developed by working with some of the world’s top global brands, into a programme for individuals who want to develop their own personal brand to bring them success in their chosen field. Personal branding is similar to corporate branding: you first need to define your brand – who you are, what you want to achieve and what makes you special – and then use that definition as a blueprint for everything you say, do, and write.

It sounds simple and it is with ‘Personal Brand Creation’ because everything is laid out simply and clearly for you. The course guides you through the steps sequentially, explaining exactly what you need to do, when. All you need to do is to add your own personal information when prompted, so that in four simple steps you will have created your very own personal brand definition.

Written by native speakers in plain English the course is easy to follow even for the complete brand novice and there are plenty of tips and examples to help you along the way.

So, if you are looking to develop an outstanding personal brand this is the course for you.

On completion of the course, you will qualify for your Personal Brand Certificate.

You and your career won’t look back.

On completion of the course, you will qualify for your Personal Brand Certificate.

You and your career won’t look back.

Topics covered

  • Clarifying exactly what is meant by a personal brand
  • What makes a strong personal brand – what’s the difference between a good personal brand and an indifferent one
  • Why you need a personal brand – what’s the point? We outline the benefits that you get from personal branding, how it will help you in your career and beyond
  • Examples of good personal branding in action
  • How to create your own personal brand – we introduce our proprietary personal brand model, explaining the four critical elements before taking you through how to use the model to develop your own winning personal brand. These include how to:
    • categorise your strengths and use them to your advantage
    • capture all your achievements, not just your formal qualifications
    • analyse your personality and use it for success
    • sum up who you are and what you are about in a short, snappy statement
  • Using your personal brand for success – social media, job applications, interviews, CVs, personal presentation – what to say, do and how to behave.

Course Structure

Chapter 1: Introduction: an explanation as to what the course will cover and how to get the best out of your personal brand.

Chapter 2: What is a personal brand and why do you need one?

Chapter 3: Personal branding – what lies at the core?

Chapter 4: My Strengths: starts to build your personal brand by identifying what makes you special.

Chapter 5: My Achievements: continues to build your personal brand by focusing on all your achievements, not just your formal ones.

Chapter 6: Creating your Personal Brand Definition: create your unique personal brand definition based on what makes you unique and special.

Chapter 7: Finalising your Personal Brand Definition: review and refine your draft personal brand so that it is the best it can be.

Chapter 8: Using your Personal Brand for success: how to use your own personal brand effectively, looking at job applications, personal presentation, social media etc.

What I will learn?

  • What it means to have a strong personal brand and how to create your own.
  • What you need to do, to use your personal brand for success.
  • Clarity on who you are, what you want to achieve and what makes you special.
  • The necessary skills to improve your job applications, CV and interview ability.
  • How to be more confident in who you are and why you are important.
  • How to project a more professional image.
  • Ways to improve your social media profile.
  • The most important thing is that you will have developed your own, unique, winning personal brand and will have the tools to you use it to maximum effect.

Course Curriculum

Personal Branding – what it is, how it will help and how to build your own, unique personal brand

  • Chapter 1 – All about personal branding
    01:25
  • Chapter 2 – What is a personal brand and why do you need one?
    02:28
  • Chapter 2 – Quiz
  • Chapter 3 – Personal branding – what lies at the core?
    06:56
  • Chapter 3 – Quiz
  • Chapter 4 – My Strengths
    02:42
  • Chapter 5 – My Achievements
    04:07
  • Chapter 6 – Creating your Personal Brand Definition
    05:30
  • Chapter 6 – Coursework (a): My Vision
    01:07
  • Chapter 6 – Coursework (b): My Values
    01:45
  • Chapter 6 – Coursework (c): My Personality
    01:34
  • Chapter 6 – Coursework (d): Supporting Factors
    01:45
  • Chapter 7 – Finalising your Personal Brand Definition
    02:19
  • Chapter 8 – Using your Personal Brand Definition for success
    05:08

Earn Your Certificate

Recognised as part of your professional development and learning journey.

selected template

Target Audience

  • Anybody who wants to create, develop or improve their personal brand.
In person
Online

Award-winning, facilitator-led sessions built on proprietary LIA frameworks. Interactive, tailored, and delivered across multiple cities.

Self-paced, interactive micro-learning lessons with real-world scenarios, quizzes, and certification

This programme is also delivered in-person for organisations across the UK, Europe, and GCC.

Bring This Training to Your Organisation

£80.00
Modular

Short structured lessons

Hybrid

Online or in person delivery

Credentialed

Awarded upon completion

Trusted by Professionals Across Industries

Our programmes are used by professionals and teams across 40+ countries dealing with real-world complexity.

For Talent Development

We offer structured support for organisations and teams seeking sustained behavioural and professional growth.

Discuss Your Requirements

Partner with LIA to implement our framework at your company

Our Learners are Successful and Thriving

Carol Constant - Whomlab

LIA’s programs are highly interactive, ensuring participants are fully engaged and able to apply the learnings in real-world situations. We are proud to collaborate with such a forward-thinking platform that continues to set the standard for excellence in cultural training.

Carol Constant - Founder @ Whomlab

London Intercultural Academy employee training session in progress, corporate online workforce development program.

As an experienced leader I maintain a curiosity for new ideas. The Transitioning into Leadership course was a useful refresher which gave me new ideas for my executive coaching work

Richard Thickpenny - Co-Founder Green Action International

LIA corporate training for online workforce development and employee skill enhancement in London.

Excellent courses on a variety of relevant topics important in today’s corporate world. All courses provide you a certificate too which is great. Good customer service too

Amin Farid - Officer @ Court of Justice

MARIA DRUECO - Inclusive Journey

As a leader committed to fostering diverse,equitable and inclusive workplaces, I highly recommend the LIA as a premier online destination for professional and leadership development.

Maria Drueco - CEO @ Inclusive Journey

Dr.Britta Simon - Heartmath

It's effortless & enjoyable learning, straight to the point and loaded with practical goodies. Lot's of interesting and helpful courses to choose from, addressing all kinds of issues from Artificial Intelligence to Wellbeing & Health.

Dr. Britta Simon - HeartMath Institute

Frequently Asked Questions

Our programmes are designed for professionals, leaders, and organisations seeking meaningful development.

Yes.

We deliver in-person workshops, team sessions, and executive programmes, either on-site or at selected venues.

These are particularly effective where interaction, alignment, and real-time discussion are essential.

We offer a range of formats designed to suit different needs, including online courses, in-person programmes, live virtual sessions, and blended learning journeys.

Most courses transfer knowledge.

These programmes are designed to reshape perspective.

The emphasis is on application, reflection, and behavioural change, making sure that what is learned is carried into practice, not left behind at completion.

Participants who complete a programme will receive certification from London Intercultural Academy (LIA).

Yes — and it should be.

We adapt scenarios, language, and case examples to reflect your actual workplace dynamics, not generic corporate situations.

Otherwise, people disengage instantly.

For self-paced version, access is provided immediately upon enrolment.

For in-person delivery, we can start within 1-2 weeks

£80.00

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