Intercultural training session at London Intercultural Academy (LIA) for workforce development.

Understanding and Conducting Business in China

£80.00

Available Online and In Person Across EMEA

Overview

Learning Objectives:

  1. Understand the key cultural and business practices in China.
  2. Learn effective negotiation strategies for the Chinese market.
  3. Recognize the reasons behind certain behaviours in Chinese meetings.
  4. Develop strategies to encourage participation from Chinese counterparts.
  5. Master presentation skills tailored for a Chinese audience.
  6. Identify the main differences between Chinese and Western thinking.
  7. Verify the authenticity of Chinese suppliers and distinguish between factories and trade companies.

Section 1: Introduction

Presentation: “In order to do business there – Do you know enough about China?”

  • Objective: Provide an overview of the importance of understanding Chinese culture and business practices for successful business engagements.
  • Duration: 45 minutes
    • Content:
      • Historical context and contemporary China.
      • Key cultural values and social norms.
      • Importance of relationships (Guanxi) in business.
      • Overview of the Chinese business environment.

Section 2: Negotiations in China

Presentation: “Negotiations in China”

  • Objective: Learn key negotiation strategies and tactics specific to the Chinese business environment.
  • Duration: 35 minutes
    • Content:
      • Pre-negotiation preparation and research.
      • Building and leveraging Guanxi.
      • Importance of patience, persistence, and saving face (Mianzi).
      • Common negotiation tactics and counter-tactics.
      • Case studies and real-life examples.

Section 3: Cultural Differences

Presentation: “Main differences between Chinese and Western thinking”

  • Objective: Identify and understand the key differences in thinking and decision-making processes between Chinese and Western cultures.
  • Duration: 7 minutes
    • Content:
      • Collectivism vs. individualism.
      • High-context vs. low-context communication.
      • Decision-making processes and risk attitudes.
      • Impact of historical and philosophical influences.
      • Comparative case studies.

Section 4: Effective Presentations

Presentation: “Presentations in China in English language”

  • Objective: Understand how to deliver effective presentations in English to a Chinese audience.
  • Duration: 30 minutes
    • Content:
      • Tailoring content to the audience’s cultural context.
      • Importance of clarity, simplicity, and visual aids.
      • Common pitfalls to avoid.
      • Effective use of stories and examples.
      • Practice sessions with feedback.

Section 5: Understanding Meeting Dynamics

Presentation: “Why do Chinese people rarely raise questions in a meeting?”

  • Objective: Explore cultural reasons behind the reluctance to ask questions in meetings.
  • Duration: 5 minutes
    • Content:
      • Hierarchical structures and respect for authority.
      • The concept of face (Mianzi) and its impact on behaviour.
      • Communication styles and indirectness.

Presentation: “How to get Chinese people to speak up?”

  • Objective: Discover strategies to encourage more active participation from Chinese colleagues in meetings.
  • Duration: 10 minutes
    • Content:
      • Techniques for creating a comfortable and open environment.
      • Importance of trust-building and relationship management.
      • Direct questioning and inclusive meeting practices.

Section 6: Supplier Verification

Presentation: “Ways to verify that Chinese suppliers are factories, not trade companies”

  • Objective: Learn methods to verify the legitimacy and nature of Chinese suppliers.
  • Duration: 25 minutes
    • Content:
      • Key indicators of factories vs. trade companies.
      • Verification methods:
        • On-site visits and inspections.
        • Third-party audits and certifications.
        • Document verification and background checks.
      • Practical tips and tools.
For teams and organisations
Delivered as full-day, or multi-session programmes integrated into leadership initiatives.
See how we support organisations or enquire directly

“Surprisingly entertaining”

Training that participants remember, apply, and bring back into everyday work.

What Participants Will Learn

  • Historical and contemporary context
  • Cultural values (Confucianism, Guanxi 关系, face 面子)
  • Business environment and etiquette
  • Relationship building (Guanxi 关系)
  • Patience and persistence
  • Negotiation tactics and strategies
  • Collectivism vs. individualism
  • High-context vs. low-context communication
  • Decision-making processes and risk attitudes
  • Tailoring content for Chinese audiences
  • Clarity, simplicity, and visual aids
  • Common pitfalls
  • Hierarchy and authority
  • Face (Mianzi 面子) and indirect communication
  • Creating a participatory environment
  • Indicators of factories vs. trade companies
  • Verification methods

Target Audience

  • Business Leaders and Entrepreneurs Looking to expand operations into China or engage with Chinese partners.
  • International Trade Professionals Involved in sourcing, supplier verification, or cross-border negotiations.
  • Managers and Executives Leading teams or projects that require collaboration with Chinese counterparts.
  • Consultants and Analysts Advising businesses on entering the Chinese market or optimizing existing operations.

Enquire about team access and delivery options

Typical Use Cases

Why Organisations Choose This Course

Learning is most effective when it supports a specific business objective, team challenge, or organisational priority.

01 Managers taking on greater responsibilities
02 Teams navigating change or growth
03 Communication challenges affecting performance
04 Improving engagement and collaboration
05 Supporting employee development and retention
06 Building capability for future challenges

Every organisation is different.

The most effective learning programmes are aligned to specific business objectives rather than generic training requirements.

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One training. Multiple delivery models.

In-person sessions

On-site facilitated training

Online Sessions

Live and Self-paced

Hybrid

For enterprises across EMEA

Global Delivery, Local Understanding

Training designed for international organisations operating across cultures, teams, and locations.

Available Across the EMEA Region

Training available in 9 languages

Consistent delivery across regions and sites

Frequently Asked Questions

You do not need to.

Tell us what challenge you are trying to solve, and we will recommend the most relevant learning pathway. Many organisations start with a problem, not a course title.

Yes and it should be.

We adapt examples, case studies, scenarios, terminology, policies, and learning outcomes to reflect your organisation's reality.

Otherwise, people disengage instantly.

Yes.

Many courses are available as self-paced online learning, live virtual workshops, in-person training, or blended programmes combining multiple formats.

Training alone rarely changes behaviour.

People change when learning is relevant, reinforced, supported by managers, and connected to real-world challenges. The design of the learning experience matters as much as the content.

Yes.

Many organisations know the symptoms before they know the cause.

Low engagement, communication breakdowns, conflict, turnover, leadership challenges, and burnout often point to deeper issues. A conversation can help identify where learning may have the greatest impact.

No.

We support individuals, small teams, departments, and large organisations across multiple locations.

Most courses include a certificate of completion. Specific certification details are listed on individual course pages.

Absolutely.

Many organisations build learning journeys around leadership, communication, wellbeing, inclusion, cultural intelligence, or professional development.

This depends on the format and level of customisation required.

Many online courses can be accessed immediately, while workshops and tailored programmes can often be delivered within a short timeframe.

We work with organisations across the public, private, education, healthcare, nonprofit, and international sectors.

The common denominator is not industry.

It is people.

We review your requirements, explore your objectives, and recommend the most appropriate options.

Sometimes that is a single course.

Sometimes it is a broader learning journey.

The recommendation depends on what will create the greatest impact.

How participants describe the experience.

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