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Understanding and Conducting Business in China

  • Delivered Across UK, Europe, Middle East and Africa
  • In-Person and Online
  • Tailored to Your Organisation
$80.00

Training Overview

Learning Objectives:

  1. Understand the key cultural and business practices in China.
  2. Learn effective negotiation strategies for the Chinese market.
  3. Recognize the reasons behind certain behaviours in Chinese meetings.
  4. Develop strategies to encourage participation from Chinese counterparts.
  5. Master presentation skills tailored for a Chinese audience.
  6. Identify the main differences between Chinese and Western thinking.
  7. Verify the authenticity of Chinese suppliers and distinguish between factories and trade companies.

Section 1: Introduction

Presentation: “In order to do business there – Do you know enough about China?”

  • Objective: Provide an overview of the importance of understanding Chinese culture and business practices for successful business engagements.
  • Duration: 45 minutes
    • Content:
      • Historical context and contemporary China.
      • Key cultural values and social norms.
      • Importance of relationships (Guanxi) in business.
      • Overview of the Chinese business environment.

Section 2: Negotiations in China

Presentation: “Negotiations in China”

  • Objective: Learn key negotiation strategies and tactics specific to the Chinese business environment.
  • Duration: 35 minutes
    • Content:
      • Pre-negotiation preparation and research.
      • Building and leveraging Guanxi.
      • Importance of patience, persistence, and saving face (Mianzi).
      • Common negotiation tactics and counter-tactics.
      • Case studies and real-life examples.

Section 3: Cultural Differences

Presentation: “Main differences between Chinese and Western thinking”

  • Objective: Identify and understand the key differences in thinking and decision-making processes between Chinese and Western cultures.
  • Duration: 7 minutes
    • Content:
      • Collectivism vs. individualism.
      • High-context vs. low-context communication.
      • Decision-making processes and risk attitudes.
      • Impact of historical and philosophical influences.
      • Comparative case studies.

Section 4: Effective Presentations

Presentation: “Presentations in China in English language”

  • Objective: Understand how to deliver effective presentations in English to a Chinese audience.
  • Duration: 30 minutes
    • Content:
      • Tailoring content to the audience’s cultural context.
      • Importance of clarity, simplicity, and visual aids.
      • Common pitfalls to avoid.
      • Effective use of stories and examples.
      • Practice sessions with feedback.

Section 5: Understanding Meeting Dynamics

Presentation: “Why do Chinese people rarely raise questions in a meeting?”

  • Objective: Explore cultural reasons behind the reluctance to ask questions in meetings.
  • Duration: 5 minutes
    • Content:
      • Hierarchical structures and respect for authority.
      • The concept of face (Mianzi) and its impact on behaviour.
      • Communication styles and indirectness.

Presentation: “How to get Chinese people to speak up?”

  • Objective: Discover strategies to encourage more active participation from Chinese colleagues in meetings.
  • Duration: 10 minutes
    • Content:
      • Techniques for creating a comfortable and open environment.
      • Importance of trust-building and relationship management.
      • Direct questioning and inclusive meeting practices.

Section 6: Supplier Verification

Presentation: “Ways to verify that Chinese suppliers are factories, not trade companies”

  • Objective: Learn methods to verify the legitimacy and nature of Chinese suppliers.
  • Duration: 25 minutes
    • Content:
      • Key indicators of factories vs. trade companies.
      • Verification methods:
        • On-site visits and inspections.
        • Third-party audits and certifications.
        • Document verification and background checks.
      • Practical tips and tools.

Choose Your Region

  • Leadership training session by London Intercultural Academy
  • Participants in a facilitated leadership workshop
  • Group discussion during a London Intercultural Academy session
  • Managers working through a workplace scenario
  • Facilitator guiding practice in a leadership training session
  • Employee training on inclusive leadership in London

Applied learning through workplace scenarios, discussion and guided practice

Training Formats & Pricing

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Choose a format

Half Day

Outcome Understanding

Best suited to creating shared understanding.

From £2,400 per cohort of up to 20 participants
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What's included
  • Introduction to the subject
  • Key models and frameworks
  • Practical workplace examples
  • Interactive exercises
  • Self-reflection and behavioural insight
  • Practical tools delegates can use immediately

Full Day

Outcome Application

Best suited to capability building.

From £3,800 per cohort of up to 20 participants
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Everything in the Half Day, and
  • Deeper behavioural analysis and diagnosis
  • Multiple scenarios and live simulation
  • Team exercises
  • Applied to delegates' own workplace situations
  • Individual action planning

Train the Trainer

Outcome Ability to teach

Best suited to internal capability and scaling.

Custom pricing Scoped to cohort and licence term
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Accreditation includes
  • Full programme content and methodology
  • Facilitator guide and all materials
  • Exercise briefs and debriefing technique
  • Supervised practice with coaching
  • Assessment of facilitation competence
  • Licence to deliver internally

Prices shown in GBP for delivery in the UK and Ireland. In-person programme prices are indicative and vary with cohort size, location and language of delivery.

Frequently Asked Questions

How much does this course cost?

In-person training is priced per cohort of up to 20 participants. In the UK and Ireland it starts from £2,400 for a half day and £3,800 for a full day; in Europe from €2,800 and €4,400; in the Middle East and Africa from $3,100 and $4,900. Online, individual access starts from £80 (€95, $105) per learner and team licences from £199 (€235, $255). Train the Trainer and organisation-wide rollouts are priced to scope.

Can this course be delivered online?

Yes. Choose self-paced online access for individuals, a team licence that adds live virtual sessions with an LIA facilitator, or an organisation-wide rollout across sites, countries and languages.

Can our own trainers deliver this course?

Yes. Train the Trainer accreditation includes the full programme content and methodology, the facilitator guide and materials, supervised practice with coaching, an assessment of facilitation competence and a licence to deliver internally.

Is this course CPD certified?

Yes. London Intercultural Academy (LIA) is a recognised CPD provider (CPD Provider Number 781813). Every participant receives a CPD certificate on completion.

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    Accreditations & Memberships

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      How We Measure Impact

      Training should change behaviour and behaviour should show up in the work. We evaluate programmes against the outcomes that matter to the organisation.

      Improvement in team retention
      23%
      Pre/post diagnostic · 6-month follow-up
      Lift in engagement scores
      31%
      Client engagement survey · baseline vs +90 days
      Faster decisions under pressure
      2.4×
      Manager-reported decision velocity

      Capability shift, pre to post

      Score out of 100
      • Team communication 42 → 64+22 points, from baseline to after the programme
      • Psychological safety 45 → 88+43 points, from baseline to after the programme

      Durability of behaviour change

      Illustrative
      Durability of behaviour change over 90 days Illustrative: capability under the LIA programme rises through delivery and is sustained across the following 90 days, while typical training peaks at delivery and reverts toward baseline. 90 days after delivery High Base Start Delivery +90 days Retained capability LIA programme Typical training

      Isolated training reverts under operational pressure. Structured action planning and 90-day reinforcement hold the gains.

      Surprisingly entertaining
      The Sunday Times

      What participants say

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