Understanding and Conducting Business in China
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LevelAll Levels
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Enrollment validityEnrollment validity: Lifetime
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CertificateCertificate of completion
Delivered online and in person
Training Overview
Learning Objectives:
- Understand the key cultural and business practices in China.
- Learn effective negotiation strategies for the Chinese market.
- Recognize the reasons behind certain behaviours in Chinese meetings.
- Develop strategies to encourage participation from Chinese counterparts.
- Master presentation skills tailored for a Chinese audience.
- Identify the main differences between Chinese and Western thinking.
- Verify the authenticity of Chinese suppliers and distinguish between factories and trade companies.
Section 1: Introduction
Presentation: “In order to do business there – Do you know enough about China?”
- Objective: Provide an overview of the importance of understanding Chinese culture and business practices for successful business engagements.
- Duration: 45 minutes
- Content:
- Historical context and contemporary China.
- Key cultural values and social norms.
- Importance of relationships (Guanxi) in business.
- Overview of the Chinese business environment.
- Content:
Section 2: Negotiations in China
Presentation: “Negotiations in China”
- Objective: Learn key negotiation strategies and tactics specific to the Chinese business environment.
- Duration: 35 minutes
- Content:
- Pre-negotiation preparation and research.
- Building and leveraging Guanxi.
- Importance of patience, persistence, and saving face (Mianzi).
- Common negotiation tactics and counter-tactics.
- Case studies and real-life examples.
- Content:
Section 3: Cultural Differences
Presentation: “Main differences between Chinese and Western thinking”
- Objective: Identify and understand the key differences in thinking and decision-making processes between Chinese and Western cultures.
- Duration: 7 minutes
- Content:
- Collectivism vs. individualism.
- High-context vs. low-context communication.
- Decision-making processes and risk attitudes.
- Impact of historical and philosophical influences.
- Comparative case studies.
- Content:
Section 4: Effective Presentations
Presentation: “Presentations in China in English language”
- Objective: Understand how to deliver effective presentations in English to a Chinese audience.
- Duration: 30 minutes
- Content:
- Tailoring content to the audience’s cultural context.
- Importance of clarity, simplicity, and visual aids.
- Common pitfalls to avoid.
- Effective use of stories and examples.
- Practice sessions with feedback.
- Content:
Section 5: Understanding Meeting Dynamics
Presentation: “Why do Chinese people rarely raise questions in a meeting?”
- Objective: Explore cultural reasons behind the reluctance to ask questions in meetings.
- Duration: 5 minutes
- Content:
- Hierarchical structures and respect for authority.
- The concept of face (Mianzi) and its impact on behaviour.
- Communication styles and indirectness.
- Content:
Presentation: “How to get Chinese people to speak up?”
- Objective: Discover strategies to encourage more active participation from Chinese colleagues in meetings.
- Duration: 10 minutes
- Content:
- Techniques for creating a comfortable and open environment.
- Importance of trust-building and relationship management.
- Direct questioning and inclusive meeting practices.
- Content:
Section 6: Supplier Verification
Presentation: “Ways to verify that Chinese suppliers are factories, not trade companies”
- Objective: Learn methods to verify the legitimacy and nature of Chinese suppliers.
- Duration: 25 minutes
- Content:
- Key indicators of factories vs. trade companies.
- Verification methods:
- On-site visits and inspections.
- Third-party audits and certifications.
- Document verification and background checks.
- Practical tips and tools.
- Content:
Training Highlights
- Historical and contemporary context
- Cultural values (Confucianism, Guanxi 关系, face 面子)
- Business environment and etiquette
- Relationship building (Guanxi 关系)
- Patience and persistence
- Negotiation tactics and strategies
- Collectivism vs. individualism
- High-context vs. low-context communication
- Decision-making processes and risk attitudes
- Tailoring content for Chinese audiences
- Clarity, simplicity, and visual aids
- Common pitfalls
- Hierarchy and authority
- Face (Mianzi 面子) and indirect communication
- Creating a participatory environment
- Indicators of factories vs. trade companies
- Verification methods
Enquire about team access and delivery options
Our programmes are built to move
Behavioural training earns its place only when it shifts the measures an organisation already tracks. The figures below are the outcomes for one of our programmes.
Isolated training reverts under operational pressure. Structured action planning and 90-day reinforcement hold the gains.
One training.
Multiple delivery models.
Live facilitated programme delivery options and pricing
Half-Day Workshop
- One framework moduleFour Leadership Lenses.
- Up to 20 delegates
- Delegate pack & CPD certificate
- Pre-session context briefing
Full-Day Intensive
- Complete framework suiteFour Leadership Lenses + LIC-Prism™ perceptual model.
- Applied cabinet-style simulation
- Up to 20 delegates
- Delegate pack, tent cards & CPD certificate
- Optional London institutional visit
Train-the-Trainer
- Licence to deliver LIA frameworks internally
- Facilitator handbook & master materials
- Co-branding & annual content refresh
- Ongoing facilitator support
- Ideal for organisation-wide rollouts
Self-paced online learning options and pricing
Individuals
- One-year access
- Self-paced curriculumVideo-based micro-learning.
- Certificate on completion
- Resource library
Teams
- Everything in Individuals, plus
- Group licences & shared learning
- Live or hybrid sessions
- Team progress dashboard
- Discussion guides
Organisations
- Everything in Teams, plus
- Tailored programmes & custom delivery
- Bespoke design & rollout
- Multi-site & multi-language
- SSO + LMS / LXP integration
- Executive briefings
Add-on services and bespoke programmes
Bespoke Programme Design
Commission a programme built around your delegation's mandate and markets.
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Learn more →Design the right programme for your team.
Tell us your cohort, markets and mandate, we will return a tailored proposal.
Questions organisations raise
How do we know this will actually change behaviour, not just fill a training day?
We run a pre/post diagnostic against measures you already track — retention, engagement and decision speed, with a follow-up at 90 days.
What does the price include?
Facilitation, all delegate materials, CPD certification, and a pre-session context briefing with your team. Priced per group up to 20 delegates.
Can you tailor it to our sector and cohort?
Yes. We brief with you first and rebuild the scenarios around your mandate, markets and seniority mix. Public-sector delegations and multinational teams get different case material.
We can't release the team for a full day. What are the options?
A 3.5-hour half-day covers one framework module, or we split delivery across sessions. Self-paced online is available for teams who need to work around the diary entirely.
Do you deliver outside the UK?
Yes — across EMEA, including Gulf markets, on site or hybrid. We also host institutional learning journeys in London for visiting delegations.
What happens after we enquire?
You will hear from a programme director within one working day. We will ask about your cohort and mandate, then return a tailored proposal with dates and costs. No obligation.
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