Personal Brand Creation

This course contains everything you need to know about personal branding:

• What is a personal brand
• The benefits of personal branding
• How to create your very own strong personal brand.

If you are looking to enhance your career, whether by getting that all important first foot on the career ladder, securing a promotion, or getting to the top of the tree then this is the course for you. In today’s noisy, overcrowded world it’s so easy to get lost in the crowd but when you create a strong personal brand that plays to your strengths and use it to communicate consistently and coherently, you will achieve the success you deserve.

This personal branding course is unique in that it doesn’t just give you the theory but guides you through the whole process of creating your own personal brand. By the end of the course not only will you know everything you need to know about personal branding but you will have devised your own, unique personal brand definition, ready to put into action to get you to where you want to be.

About the course

The course is written by brand experts who have translated their brand knowledge and skills, developed by working with some of the world’s top global brands, into a programme for individuals who want to develop their own personal brand to bring them success in their chosen field. Personal branding is similar to corporate branding: you first need to define your brand – who you are, what you want to achieve and what makes you special – and then use that definition as a blueprint for everything you say, do, and write.

It sounds simple and it is with ‘Personal Brand Creation’ because everything is laid out simply and clearly for you. The course guides you through the steps sequentially, explaining exactly what you need to do, when. All you need to do is to add your own personal information when prompted, so that in four simple steps you will have created your very own personal brand definition.

Written by native speakers in plain English the course is easy to follow even for the complete brand novice and there are plenty of tips and examples to help you along the way.

So, if you are looking to develop an outstanding personal brand this is the course for you.

On completion of the course, you will qualify for your Personal Brand Certificate.

You and your career won’t look back.

On completion of the course, you will qualify for your Personal Brand Certificate.

You and your career won’t look back.

Topics covered

• Clarifying exactly what is meant by a personal brand
• What makes a strong personal brand – what’s the difference between a good personal brand and an indifferent one
• Why you need a personal brand – what’s the point? We outline the benefits that you get from personal branding, how it will help you in your career and beyond
• Examples of good personal branding in action
• How to create your own personal brand – we introduce our proprietary personal brand model, explaining the four critical elements before taking you through how to use the model to develop your own winning personal brand. These include how to:
  • categorise your strengths and use them to your advantage
  • capture all your achievements, not just your formal qualifications
  • analyse your personality and use it for success
  • sum up who you are and what you are about in a short, snappy statement
• Using your personal brand for success – social media, job applications, interviews, CVs, personal presentation – what to say, do and how to behave.

Course Structure

Chapter 1: Introduction: an explanation as to what the course will cover and how to get the best out of your personal brand.

Chapter 2: What is a personal brand and why do you need one?

Chapter 3: Personal branding – what lies at the core?

Chapter 4: My Strengths: starts to build your personal brand by identifying what makes you special.

Chapter 5: My Achievements: continues to build your personal brand by focusing on all your achievements, not just your formal ones.

Chapter 6: Creating your Personal Brand Definition: create your unique personal brand definition based on what makes you unique and special.

Chapter 7: Finalising your Personal Brand Definition: review and refine your draft personal brand so that it is the best it can be.

Chapter 8: Using your Personal Brand for success: how to use your own personal brand effectively, looking at job applications, personal presentation, social media etc.