Understanding and Conducting Business in China
Learning Objectives:
- Understand the key cultural and business practices in China.
- Learn effective negotiation strategies for the Chinese market.
- Recognize the reasons behind certain behaviours in Chinese meetings.
- Develop strategies to encourage participation from Chinese counterparts.
- Master presentation skills tailored for a Chinese audience.
- Identify the main differences between Chinese and Western thinking.
- Verify the authenticity of Chinese suppliers and distinguish between factories and trade companies.
Section 1: Introduction
Presentation: “In order to do business there – Do you know enough about China?”
- Objective: Provide an overview of the importance of understanding Chinese culture and business practices for successful business engagements.
- Duration: 45 minutes
- Content:
- Historical context and contemporary China.
- Key cultural values and social norms.
- Importance of relationships (Guanxi) in business.
- Overview of the Chinese business environment.
- Content:
Section 2: Negotiations in China
Presentation: “Negotiations in China”
- Objective: Learn key negotiation strategies and tactics specific to the Chinese business environment.
- Duration: 35 minutes
- Content:
- Pre-negotiation preparation and research.
- Building and leveraging Guanxi.
- Importance of patience, persistence, and saving face (Mianzi).
- Common negotiation tactics and counter-tactics.
- Case studies and real-life examples.
- Content:
Section 3: Cultural Differences
Presentation: “Main differences between Chinese and Western thinking”
- Objective: Identify and understand the key differences in thinking and decision-making processes between Chinese and Western cultures.
- Duration: 7 minutes
- Content:
- Collectivism vs. individualism.
- High-context vs. low-context communication.
- Decision-making processes and risk attitudes.
- Impact of historical and philosophical influences.
- Comparative case studies.
- Content:
Section 4: Effective Presentations
Presentation: “Presentations in China in English language”
- Objective: Understand how to deliver effective presentations in English to a Chinese audience.
- Duration: 30 minutes
- Content:
- Tailoring content to the audience’s cultural context.
- Importance of clarity, simplicity, and visual aids.
- Common pitfalls to avoid.
- Effective use of stories and examples.
- Practice sessions with feedback.
- Content:
Section 5: Understanding Meeting Dynamics
Presentation: “Why do Chinese people rarely raise questions in a meeting?”
- Objective: Explore cultural reasons behind the reluctance to ask questions in meetings.
- Duration: 5 minutes
- Content:
- Hierarchical structures and respect for authority.
- The concept of face (Mianzi) and its impact on behaviour.
- Communication styles and indirectness.
- Content:
Presentation: “How to get Chinese people to speak up?”
- Objective: Discover strategies to encourage more active participation from Chinese colleagues in meetings.
- Duration: 10 minutes
- Content:
- Techniques for creating a comfortable and open environment.
- Importance of trust-building and relationship management.
- Direct questioning and inclusive meeting practices.
- Content:
Section 6: Supplier Verification
Presentation: “Ways to verify that Chinese suppliers are factories, not trade companies”
- Objective: Learn methods to verify the legitimacy and nature of Chinese suppliers.
- Duration: 25 minutes
- Content:
- Key indicators of factories vs. trade companies.
- Verification methods:
- On-site visits and inspections.
- Third-party audits and certifications.
- Document verification and background checks.
- Practical tips and tools.
- Content:

Scarlet Livingston
This course has changed the way I used to look at things, this is one of the courses that I have taken and loved with London Intercultural Academy, the program is easy to digest and fun to watch
What I will learn?
- Historical and contemporary context
- Cultural values (Confucianism, Guanxi 关系, face 面子)
- Business environment and etiquette
- Relationship building (Guanxi 关系)
- Patience and persistence
- Negotiation tactics and strategies
- Collectivism vs. individualism
- High-context vs. low-context communication
- Decision-making processes and risk attitudes
- Tailoring content for Chinese audiences
- Clarity, simplicity, and visual aids
- Common pitfalls
- Hierarchy and authority
- Face (Mianzi 面子) and indirect communication
- Creating a participatory environment
- Indicators of factories vs. trade companies
- Verification methods
Course Curriculum
Understanding and Conducting Business in China
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In order to do business there – Do you know enough about China?
42:34 -
Quiz 1
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Negotiations in China
35:05 -
Quiz 2
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Cultural Differences
06:52 -
Quiz 3
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Effective Presentations
28:48 -
Quiz 4
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Understanding Meeting Dynamics
04:32 -
Quiz 5
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How to get Chinese people to speak up
10:10 -
Quiz 6
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Supplier Verification
22:35 -
Quiz 7
Certificate Included
Complete the course and receive a certificate you can add to your CV and LinkedIn profile
Material Includes
- Dive into 2 hours and 29 minutes of engaging videos across 7 modules, complete with quizzes. Access them anytime, anywhere, on any device!
Target Audience
- Business Leaders and Entrepreneurs Looking to expand operations into China or engage with Chinese partners.
- International Trade Professionals Involved in sourcing, supplier verification, or cross-border negotiations.
- Managers and Executives Leading teams or projects that require collaboration with Chinese counterparts.
- Consultants and Analysts Advising businesses on entering the Chinese market or optimizing existing operations.
Partner with LIA to implement our framework at your company
This programme is also delivered in-person for organisations across the UK, Europe, and the Middle East.
Bring This Training to Your Organisation
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LevelAll Levels
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Enrollment validityEnrollment validity: Lifetime
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CertificateCertificate of completion
Modular
Short structured lessons
Hybrid
Online or in person delivery
Credentialed
Awarded upon completion
Trusted by Professionals Across Industries
Our programmes are used by professionals and teams across 40+ countries dealing with real-world complexity.
For Talent Development
We offer structured support for organisations and teams seeking sustained behavioural and professional growth.
Partner with LIA to implement our framework at your company
Our Learners are Successful and Thriving

LIA’s programs are highly interactive, ensuring participants are fully engaged and able to apply the learnings in real-world situations. We are proud to collaborate with such a forward-thinking platform that continues to set the standard for excellence in cultural training.
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Maria Drueco - CEO @ Inclusive Journey

Excellent courses on a variety of relevant topics important in today’s corporate world. All courses provide you a certificate too which is great. Good customer service too
Amin Farid - Officer @ Court of Justice

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Frequently Asked Questions
Our programmes are designed for professionals, leaders, and organisations seeking meaningful development.
They are particularly suited to those navigating complexity: diverse teams, evolving workplaces, and high-stakes decision-making.
Most courses transfer knowledge.
These programmes are designed to reshape perspective.
The emphasis is on application, reflection, and behavioural change, ensuring that what is learned is carried into practice, not left behind at completion.
Yes.
Organisations often find the greatest value when teams engage collectively, creating shared language, alignment, and more effective collaboration.
Tailored solutions are also available for organisational contexts.
Participants who complete a programme will receive certification from London Intercultural Academy (LIA).
Access is provided immediately upon enrolment.
Participants may begin at a time that suits their schedule.
Programmes are designed to integrate into demanding schedules.
While the time investment is modest, the expectation is thoughtful engagement rather than passive consumption.
Participants have access to guidance and support to ensure a smooth and meaningful learning experience via support@liacademy.co.uk
We offer a range of formats designed to suit different needs, including online courses, in-person programmes, live virtual sessions, and blended learning journeys.
Yes.
We deliver in-person workshops, team sessions, and executive programmes, either on-site or at selected venues.
These are particularly effective where interaction, alignment, and real-time discussion are essential.
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LevelAll Levels
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Enrollment validityEnrollment validity: Lifetime
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CertificateCertificate of completion