
Course By
Our Academy
Accredited Micro-Learning Program By London Intercultural Academy
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LevelAll Levels
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Last UpdatedNovember 25, 2024
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CertificateCertificate of completion
Explore This Course
Description
Facebook Ad Tracking Expert Course
Overview
Advertising on Facebook can be a powerful asset for your business, but without the right tracking tactics, it can also become a costly mistake. Many courses provide guidance on Facebook advertising, but they often assume you already know how to set up and track your Facebook Pixel data to maximize your ad impressions. To ensure success, it’s crucial to install the appropriate pixel code and track key funnel steps with standard events, which cannot be accomplished by simply placing the same code everywhere.
Our exclusive video series is designed to show you precisely what needs to happen so that you can start seeing positive results from your Facebook ads immediately. Don’t miss out – get started today!
Course Highlights
Learn the essential skills and techniques to set up and track your Facebook Pixel data effectively, ensuring the success of your Facebook advertising campaigns.
Course Contents
Introduction to FB Tracking
Understand the fundamentals of tracking on Facebook and why it’s vital for your advertising success.
Business Manager Setup
Learn how to set up your Business Manager for seamless tracking of your Facebook ads.
Create a Facebook Pixel
Follow a step-by-step guide to create a Facebook Pixel for accurate data collection and analysis.
Standard Events Overview
Explore the standard events that are crucial for comprehensive tracking of your Facebook ads.
Email Opt-in Funnel Events
Dive into tracking events specific to email opt-in funnels and maximize their effectiveness.
Abandoned Enrollment Form Funnel Events
Master the events essential for tracking abandoned cart funnels and recovering lost sales.
Purchase Funnel Events
Understand the events that optimize tracking for purchase funnels, improving conversion rates.
Lead Form Funnel
Learn how to effectively track events in lead form funnels, enhancing lead generation efforts.
How to Test Your Pixel is Active
Ensure your Facebook Pixel is active and functioning correctly with practical testing techniques.
By the end of this course, you’ll have the knowledge and skills to set up, manage, and track your Facebook Pixel data effectively, ensuring the success of your Facebook advertising campaigns. Whether you’re a beginner or looking to refine your tracking strategies, this course empowers you to make the most of your Facebook ads
What I will learn?
- Understand the fundamentals of tracking on Facebook for effective advertising.
- Learn how to set up your Business Manager for seamless tracking of Facebook ads.
- Create a Facebook Pixel step-by-step for accurate data collection and analysis.
- Explore the standard events that are crucial for comprehensive ad tracking.
- Dive into tracking events specific to email opt-in funnels for better lead generation.
- Master the events essential for tracking abandoned cart funnels and recovering lost sales.
- Understand the events that optimize tracking for purchase funnels, improving conversion rates.
- Learn how to effectively track events in lead form funnels to enhance lead generation.
- Ensure your Facebook Pixel is active and functioning correctly with practical testing techniques.
Course Curriculum
Introduction to FB Tracking
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Introduction to FB Tracking
07:21
Business Manager Setup
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Business Manager Setup
05:09
Create a Facebook Pixel
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Create a Facebook Pixel
07:04
Standard Events Overview
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Standard Events Overview
04:58
Email Opt in Funnel Events
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Email Opt in Funnel Events
07:36
Abandoned Enrollment Form Funnel Events
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Abandoned Enrollment Form Funnel Events
07:23
Purchase Funnel Events
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Purchase Funnel Events
06:37
Lead Form Funnel
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Lead Form Funnel
06:00
How to Test Your Pixel is Active
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How to Test Your Pixel is Active
03:38
Certified Program
This program includes a complementary certification! Get your certificate upon course completion

Requirements
- Basic knowledge of Internet
Material Includes
- Experience the learning on your own time with 56 minutes of on-demand video. Get full access for 30 days and explore from any device - mobile, tablet or desktop.
Target Audience
- Internet marketers
- Business owners
- Anywhere, Anytime, on any device
- Learn from expert founders
- 14 Days Money Back
- Registered and Accredited
- Certificate Included
- Constantly updated curriculum
Our courses have captured the hearts of all who experience them
100%
Completion Rate
6000+
Lessons
4.8
Users Rating
Open Education
Micro-Learning
Dynamic Training
How does it work?
Enroll in the course
Complete the enrollment form and proceed to the checkout menu where you can choose your preferred payment method. We currently support all major payment channels including Visa, MasterCard, American Express, and PayPal
Visit your dashboard page
After course enrollment, log-in to your dashboard page where you can find the course that you have enrolled in and start your learning journey

Complete The Course
Complete all modules, quizzes and assessments of the chosen course to mark the course as completed
Download your certificate
After completing the course, you will be able to download your personalized certificate with a unique bar and verification code
Our Learners are Successful and Thriving

LIA’s programs are highly interactive, ensuring participants are fully engaged and able to apply the learnings in real-world situations. We are proud to collaborate with such a forward-thinking platform that continues to set the standard for excellence in cultural training.
Carol Constant - Founder @ Whomlab

It's effortless & enjoyable learning, straight to the point and loaded with practical goodies. Lot's of interesting and helpful courses to choose from, addressing all kinds of issues from Artificial Intelligence to Wellbeing & Health.
DR. BRITTA SIMON - HeartMath Expert

As a leader committed to fostering diverse,equitable and inclusive workplaces, I highly recommend the LIA as a premier online destination for professional and leadership development.
MARIA DRUECO - CEO @ Inclusive Journey

Excellent courses on a variety of relevant topics important in today’s corporate world. All courses provide you a certificate too which is great. Good customer service too
AMIN FARID - Officer @ Court of Justice
we are here to answer all your questions
Here are some of the Frequently Asked Questions
Is London Intercultural Academy (LIA) authorised and registered?
Yes, London Intercultural Academy (LIA) is operated by London Intercultural Centre, registered in England and Wales under company number 14163851, UK register of learning providers – provider reference 10093621, CPD provider by the CPD Group under #781813, for more information about the center visit https://londoninterculturalcenter.co.uk
Will I receive a certificate upon finishing a course at London Intercultural Academy (LIA)?
How is London Intercultural Academy (LIA) so affordable?
Our goal is to make knowledge accessible for all!
We don’t think knowledge should only be for those with deep pockets. So forget spending lots of money, we will help you get accredited training without hurting your pocket.
We are proud to be doing things differently & that means:
✘ No contracts
✘ No minimum term
✘ No risk, you can cancel at any time!
Do You Offer Support After Course Enrollment?
Absolutely, We take pride in our excellent learner’s support during our working hours. You can always reach out by using the chat button or by emailing us at support@liacademy.co.uk
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LevelAll Levels
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Last UpdatedNovember 25, 2024
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CertificateCertificate of completion