
Course By
Our Academy
Accredited Micro-Learning Program By London Intercultural Academy
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LevelAll Levels
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Last UpdatedJanuary 10, 2024
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CertificateCertificate of completion
Explore This Course
Description
Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.
This is what allows a business to be resilient and to thrive in a changing environment.
This video course will help you to prepare, and explain a number of concepts:
- AI vs Machine Learning
- How to conduct SEO now that Google is an “AI first” company
- Chatbots
- Programmatic advertising
- Big data
- RankBrain
- Digital assistants
- Data science
- SQL
- Latent Semantic Indexing
- The future of internet marketing
In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come.
Topics covered:
- What Is AI And Machine Learning?
- Google As An AI-First Company
- Preparing For Semantic Search
- Big Data
- Computer Version
- Advertising
- Email Marketing
- Chatbots
- Developing Your AI Skills – Using SQL
- How To Future Proof Your Marketing
What I will learn?
- The difference between AI and Machine Learning.
- How to adapt your SEO strategies for a Google that prioritizes AI.
- Understanding chatbots and their role in customer interactions.
- Programmatic advertising and its impact on digital marketing campaigns.
- Harnessing the power of big data for business insights.
- Understanding RankBrain, Google's machine learning algorithm.
- Exploring digital assistants and their influence on consumer behavior.
- An introduction to data science and its applications in various industries.
- Learning SQL for analyzing data and making data-driven decisions.
- Understanding Latent Semantic Indexing (LSI) for better content optimization.
- Exploring the future of internet marketing.
Course Curriculum
Introduction
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Introduction
03:07
What is AI and Machine Learning?
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What is AI and Machine Learning?
04:20
Google as an AI-First Company
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Google as an AI-First Company
05:29
Preparing for Semantic Search
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Preparing for Semantic Search
08:09
Big Data
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Big Data
04:08
Computer Version
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Computer Version
02:07
Advertising
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Advertising
07:25
Email Marketing
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Email Marketing
07:34
Chatbots
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Chatbots
03:17
Developing Your AI Skills – Using SQL
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Developing Your AI Skills – Using SQL
02:12
How to Future Proof Your Marketing
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How to Future Proof Your Marketing
03:07
Certified Program
This program includes a complementary certification! Get your certificate upon course completion

Requirements
- Basic knowledge of the Internet
Material Includes
- With a total duration of 51 minutes, this course is designed to provide you with concise, impactful lessons that you can implement immediately, Your enrollment grants you unlimited access to the course for a full 30 days. Dive into the material whenever and wherever you please
Target Audience
- Business owners
- Internet marketers
- Social Media marketers
- Anyone who wants to learn about Artificial Intelligence in digital marketing
- Anywhere, Anytime, on any device
- Learn from expert founders
- 14 Days Money Back
- Registered and Accredited
- Certificate Included
- Constantly updated curriculum
Our courses have captured the hearts of all who experience them
100%
Completion Rate
6000+
Lessons
4.8
Users Rating
Open Education
Micro-Learning
Dynamic Training
How does it work?
Enroll in the course
Complete the enrollment form and proceed to the checkout menu where you can choose your preferred payment method. We currently support all major payment channels including Visa, MasterCard, American Express, and PayPal
Visit your dashboard page
After course enrollment, log-in to your dashboard page where you can find the course that you have enrolled in and start your learning journey

Complete The Course
Complete all modules, quizzes and assessments of the chosen course to mark the course as completed
Download your certificate
After completing the course, you will be able to download your personalized certificate with a unique bar and verification code
Our Learners are Successful and Thriving

LIA’s programs are highly interactive, ensuring participants are fully engaged and able to apply the learnings in real-world situations. We are proud to collaborate with such a forward-thinking platform that continues to set the standard for excellence in cultural training.
Carol Constant - Founder @ Whomlab

It's effortless & enjoyable learning, straight to the point and loaded with practical goodies. Lot's of interesting and helpful courses to choose from, addressing all kinds of issues from Artificial Intelligence to Wellbeing & Health.
DR. BRITTA SIMON - HeartMath Expert

As a leader committed to fostering diverse,equitable and inclusive workplaces, I highly recommend the LIA as a premier online destination for professional and leadership development.
MARIA DRUECO - CEO @ Inclusive Journey

Excellent courses on a variety of relevant topics important in today’s corporate world. All courses provide you a certificate too which is great. Good customer service too
AMIN FARID - Officer @ Court of Justice
we are here to answer all your questions
Here are some of the Frequently Asked Questions
Is London Intercultural Academy (LIA) authorised and registered?
Yes, London Intercultural Academy (LIA) is operated by London Intercultural Centre, registered in England and Wales under company number 14163851, UK register of learning providers – provider reference 10093621, CPD provider by the CPD Group under #781813, for more information about the center visit https://londoninterculturalcenter.co.uk
Will I receive a certificate upon finishing a course at London Intercultural Academy (LIA)?
How is London Intercultural Academy (LIA) so affordable?
Our goal is to make knowledge accessible for all!
We don’t think knowledge should only be for those with deep pockets. So forget spending lots of money, we will help you get accredited training without hurting your pocket.
We are proud to be doing things differently & that means:
✘ No contracts
✘ No minimum term
✘ No risk, you can cancel at any time!
Do You Offer Support After Course Enrollment?
Absolutely, We take pride in our excellent learner’s support during our working hours. You can always reach out by using the chat button or by emailing us at support@liacademy.co.uk
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LevelAll Levels
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Last UpdatedJanuary 10, 2024
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CertificateCertificate of completion