Personal branding: marketing guff or an essential tactic in today’s marketplace? By Fenella McCar-thy – Housebrands Toolkits Google personal branding and you will be almost overwhelmed by the amount of information available online. Everybody seems to be talking about the need for a personal brand and how important it is...
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By Hadi Brenjekjy – Board Member of London Intercultural Center (LIC) Attention is the New Currency in Marketing Over the years, I have had the privilege of observing the evolution of marketing techniques firsthand. Marketing was primarily about print ads, billboards, and TV commercials. These traditional methods required a broad...
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