Privacy Policy

Our Privacy Policy

We highly value your privacy and are committed to safeguarding your personal information. This Privacy Policy applies to your use of www.liacademy.co.uk (the “Website”) and outlines how we collect, use, and protect your personally identifiable information. It complies with the UK Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR).

We will only collect personally identifiable information when you actively use our Website, register for our online products, or participate in research sessions with us. The security of your personal information is of utmost importance to us.

Please review this Privacy Policy thoroughly, in conjunction with the LIA Terms and the Cookies Policy. Unless otherwise defined, the terms used here have the same meanings as in the Terms.

If you have any questions, comments, or concerns about this Privacy Policy, please contact us using the details provided below.

1. About Us

In this Privacy Policy, “we” or “us” refers to London Intercultural Academy (LIA), an online educational platform operated by Alsaihati Intercultural Center | Registered in England and Wales. Company No. 14163851 with a registered office at 167-169 Great Portland Street, London, England, W1W 5PF.

2. What Information We Collect

2.1. Registering with LIA

When you register on the LIA Website, create or update your learner profile, or purchase online courses, we and our partners collect the following information:

1. Name and email address.
2. Age, home address, date of birth, telephone number, and country of nationality (required for certain courses).
3. Other personal data if you choose to register for an LIA account via third-party sites like Facebook and Google.
4. Credit/debit card information.
5. Data related to Website usage and course enrollment.
6. Information provided when you communicate with us, including surveys.
7. Additional information about your interests, educational background, occupation, work experience, learning goals, and learning preferences for personalized course recommendations.
8. Information provided by third-party sources, such as partners who may invite you to specific courses.

2.2. Learning Journey

When participating in online courses, we and third parties may collect:

1. Comments posted during online discussions with course educators and other learners.
2. Email communications with LIA for user support or course-related queries.
3. Content submitted during courses, including assignments, quizzes, examinations, and assessment results.
4. Data and documentation for identity verification purposes when required for certification or academic accreditation (collected by third-party identity verification vendors).
5. Responses to questionnaires, surveys, or user research related to courses.

2.3. Requesting Additional Information on an LIA Course

We collect information from Website visitors expressing interest in specific online courses and wishing to be contacted by the offering university or institution. This information includes:

Name, email address, educational background, employment background, address, country of residence, and telephone number.

2.4. Accessing the Website

When you visit the Website, we may use cookies to track, collect, and aggregate information about your Website usage, including visited pages, referring URLs, and links clicked. This data may include IP addresses.

2.5. Participating in Research

When participating in research with us, whether through a third-party platform or directly, we collect:

1. Identity and contact data.
2. Record of your informed consent.
3. Data about you and your LIA usage.
4. Recordings from research sessions, including notes, transcripts, question responses, interaction data, photographs, and audio, video, and screen recordings.

2.6. SMS Marketing

When you opt in to receive SMS communications from LIA, we collect your phone number for the sole purpose of sending promotional messages about our online courses and services.

3. How We Use Your Information

We and our partners collect, store, and use your personal information for various purposes, including but not limited to:

Managing your learner account.
Providing technical support.
Sending email notifications and course updates.
Enrolling you in courses.
Monitoring and tracking your course progress.
Awarding academic recognition.
Requesting feedback and reviews.
Conducting marketing activities (with your consent).
Creating prospective customer databases.
Identifying trends on our Website and in our customer database (in aggregated and anonymous formats).
Collaborating with educational institutions.
Enabling participation in referral programs.
Sending promotional SMS messages about LIA online courses and services (only to those who have opted in).

4. Whom We May Share Your Information With

For the above purposes, we may share your information with the following third parties. Please note that any third parties’ use of your personal data will be governed by their own privacy policies and give rise to separate obligations under applicable data protection laws. We suggest that you carefully review any third-party privacy policies that may apply to you.

4.1. Third parties that may receive your information include:

Our payment services providers including: (i) PayPal (UK) Limited, (ii) Stripe Inc., (iii)
WooCommerce,
and other payment institutions
Universities and other institutions that provide Online Courses on our Website, and institutions that award academic credit to Learners who successfully complete an Online Course.
Providers of assessments and marking services when you register for an assessment or submit a piece of work for marking in connection with an Online Course.
Our customer service software provider, Tidio, if you contact our support team.
Our file storage and management service providers.
Our third-party review and ratings partner, who assists us with collecting and moderating any review and rating you may elect to provide of our Online Content and Courses.
Your employer, educational institution, or third parties (including resellers) who may invite you to enroll in an Online Course for training, educational, or assessment purposes.
Where you participate in a research session with us, service providers such as Google Meet and third-party marketing agencies.
Any subcontractors of the website contracted for providing our service to you and our partner organizations.
Where you consent, with third parties who may contact you with regards to educational opportunities you have expressed an interest in.
If we sell or buy any business or assets, in which case we may disclose your information to the prospective seller or buyer of such business or assets, provided that they continue to use your information in accordance with the terms of this Privacy Policy.
If all or substantially all of our assets are acquired by a third party, provided that they continue to use your information in accordance with the terms of this Privacy Policy, in which case information held by us will be one of the transferred assets.
Any entity to which we are under a duty to disclose or share your information in order to comply with any legal obligation or in order to enforce or apply our Terms and other legal requirements; or to protect our rights, property, or safety, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

5. Legal Basis for Processing Your Information

We process your personal information under several legal bases, including the necessity for contract performance, your explicit consent, and our legitimate interests, as outlined below:

5.1. Contract Performance

Where the use of your personal information is necessary to perform our obligations under any contract with you (including providing you with access to Online Courses on the Website for which you have registered and/or made a purchase).

5.2. Consent

Where we have your explicit consent to collect, store, and use your information for a particular purpose, including where you consent to participate in research with us or

Contact details

Alsaihati Intercultural Center

167-169 Great Portland Street

Westminster, London, W1W 5PF, United Kingdom

Email: info@londoninterculturalcenter.co.uk

Thank you for choosing London Intercultural Academy (LIA) for your learning journey, and for entrusting us with your personal information. We are committed to providing you with a safe and enriching educational experience.

We may update or amend this Privacy Policy from time to time, to comply with law, in accordance with best practice in our industry, or to meet our changing business requirements. Any updates or amendments will be posted on the Website. By continuing to access the Website, use the Online Courses and Content, and/or provide content in connection with the Online Courses and Content, you will be deemed to have accepted the Privacy Policy as amended at the time of your access and use.

This page was last updated on 16th August 2024.