What business outcomes can LIA training deliver for our organisation?

LIA improves the human systems that drive performance—communication, trust, conflict capability, and cultural alignment. Companies see measurable lifts in engagement, retention, collaboration, and leadership confidence across teams.

Are LIA programs suitable for organisations with globally distributed teams?

Yes. LIA training is designed for hybrid, cross-border, multi-timezone teams. The methods work across cultural norms, communication styles, and generational differences—ideal for teams that rarely share a room but must share a mission.

How does LIA ensure training aligns with our strategic goals?

LIA begins with a People & Culture Audit to map your organisation’s behavioural patterns. Every program is then adapted to your leadership values, internal communication norms, and team dynamics so the learning advances your actual priorities, not generic ones.

What makes the PCI certification valuable for companies?

PCI covers the full spectrum of modern workplace challenges—from bias to neurodiversity, generational differences, inclusive leadership, belonging, and global communication. It gives teams a shared language and managers a practical playbook for high-trust culture.

Can LIA programs reduce turnover and improve employee engagement?

Yes. Research shows that cultural intelligence and emotional intelligence training reduces attrition by up to 24% and increases engagement by 30–40%. LIA trains the behaviours that create that lift: trust, belonging, clarity, and collaborative confidence.

How does LIA combine psychological insights with practical leadership tools?

LIA uses business psychology, behavioural science, and intercultural research to reveal why people behave the way they do. The insights are translated into simple tools leaders can apply immediately in meetings, feedback sessions, and decision-making.

Can LIA customise training based on industry or team size?

Yes. LIA adapts content for SMEs, enterprises, nonprofits, government departments, and hybrid teams. Each organisation receives a tailored blend of learning, assessment, and cultural mapping.

How does LIA measure training impact?

Through pre- and post-learning assessments, behavioural indicators, engagement metrics, and culture scoring. Organisations receive data on changes in bias awareness, communication behaviour, team cohesion, and psychological safety.

Do LIA programs integrate into existing L&D ecosystems?

Yes. LIA modules, certifications, and assessments can integrate with your LMS, manager development pathway, onboarding process, or existing annual learning calendar.

Is LIA training recognised by professional bodies?

Yes. LIA courses are CPD-certified and recognised by respected bodies across leadership, people development, and organisational culture. This gives employees and companies credential-backed learning.

How long are LIA programs, and can employees learn at their own pace?

Most LIA programs use micro-learning—short, focused modules employees can complete on their own schedule. Teams can also choose blended live sessions for deeper application.

Can LIA help us develop more emotionally intelligent leaders?

Yes. Emotional intelligence is built into all programs. Leaders learn to regulate themselves, read emotional cues, handle conflict calmly, and build trust across personalities and cultures.

Does LIA offer training specifically for people managers?

Yes. LIA delivers specialised people-leadership programs focused on communication, conflict capability, generational leadership, inclusive decision-making, coaching skills, and psychological safety.

How does LIA approach generational dynamics?

LIA trains managers to understand Millennial, Gen Z, and Gen X behaviour patterns—communication expectations, motivation triggers, and misunderstanding risks. The goal is a system that works across age groups.

Do LIA programs address DEIB challenges inside organisations?

Yes. The PCI certification includes unconscious bias, microaggressions, intersectionality, inclusive hiring, belonging frameworks, and equitable leadership—giving teams actionable DEIB skills.

Can LIA support organisation-wide culture transformation?

Yes. LIA offers a full transformation pathway: assessment, training, leader coaching, culture blueprinting, and implementation support.

Can LIA help managers who struggle with communication or conflict?

Yes. LIA teaches managers practical tools to stay calm under pressure, express expectations clearly, de-escalate tension, and rebuild trust after misunderstandings.

Does LIA provide reporting for HR and leadership teams?

Yes. LIA provides dashboards and written insights covering participation, engagement, behavioural indicators, culture patterns, and learning performance.

Are LIA programs suitable for newly formed or fast-growing teams?

Yes. Rapid growth often creates friction—communication gaps, unclear expectations, and cultural shifts. LIA builds alignment early so teams scale with stability, not chaos.

Can LIA help with cross-cultural client communication and global collaboration?

Yes. LIA equips teams with cultural intelligence, global communication norms, and behavioural decoding tools so they can work confidently with diverse clients, partners, and stakeholders.

Where does LIA offer in-person training?

LIA offers in-person training across Europe and the Middle East, including United Kingdom (London, Manchester), Spain (Madrid), Italy (Milan, Rome), Germany (Munich, Berlin), United Arab Emirates (Dubai, Abu Dhabi), Qatar (Doha), Kuwait (Kuwait City), and Saudi Arabia (Riyadh, Jeddah). If your country is not listed, we can create tailored on-site programs.

What types of in-person programs does LIA provide?

LIA’s in-person courses cover three key areas: Diversity and Inclusion Training (Unconscious Bias, Neurodiversity, Microaggressions, Generational Diversity, Intercultural Dialogue, Communication Strategies, Cross-cultural Competency, Cultural Diversity in the Workplace), Leadership Training (Inclusive Leadership, Leadership Styles, Transitioning to Leadership, Developing Excellence in People Leadership, Cross-cultural Leadership Development), and Other Professional Programs (Organisational Design and Structure, Mental Health in the Workplace, International Relations and Diplomacy, Global Partnerships and Collaboration, ESG – Environmental, Social, Governance).

Can LIA tailor in-person training for our organisation?

Yes. LIA works closely with organisations to align course content, duration, and focus areas with your strategic goals and team needs, delivering highly contextualised and actionable learning experiences.

Who should attend LIA in-person programs?

Executives, managers, HR leaders, and teams who want to develop cultural intelligence, enhance leadership capabilities, improve inclusion, and build collaborative workplaces. Programs are ideal for both single-team and multi-team cohorts.

How can I register or inquire about in-person training?

You can contact the London Intercultural Centre (LIC) at https://londoninterculturalcenter.co.uk/on-site-training to discuss in-person programs, scheduling, and custom solutions for your organisation.

Privacy Policy - London Intercultural Academy (LIA)

Our Privacy Policy

PRIVACY NOTICE
London Intercultural Academy (LIA)
(A trading name of Alsaihati Intercultural Center Ltd)

Alsaihati Intercultural Center Ltd (trading as London Intercultural Academy) (“we”, “us”, “our”) is a company registered in England and Wales.

Registered Office: 167–169 Great Portland Street, London, W1W 5PF
Company Number: 14163851
Email: info@londoninterculturalcenter.co.uk
Telephone: 0203 834 9468

We are the data controller responsible for your personal data.

This Privacy Notice explains how we collect, use, store, share, and protect your personal data in accordance with:

UK General Data Protection Regulation (UK GDPR)
Data Protection Act 2018
Privacy and Electronic Communications Regulations 2003 (PECR)

2. DATA PROTECTION OFFICER

Our appointed Data Protection Officer (DPO) is:

Hadi Brenjekjy
Email: h.bren@londoninterculturalcenter.co.uk

The DPO oversees compliance and may be contacted regarding any data protection matter.

3. PERSONAL DATA WE COLLECT

We collect and process the following categories of personal data:

3.1 Identity Data

Full name
Date of birth (where required)

3.2 Contact Data

Email address
Telephone number
Postal address

3.3 Account Data

Username and login credentials
Course enrolment history

3.4 Transaction Data

Payment information (processed via secure third-party providers)
Billing address
Payment status

3.5 Assessment Data

Coursework submissions
Examination results
Certification records

3.6 Technical Data

IP address
Browser type
Device identifiers
Usage analytics

3.7 Special Category Data (where applicable)

Disability information (for reasonable adjustments)
Health data (for special consideration requests)

Special category data is processed only where lawful and necessary.

4. HOW WE COLLECT DATA

We collect personal data:

Directly from you during registration or enrolment
Through course participation
Through communications with us
Via cookies and website analytics tools
From third parties (e.g., payment processors)

5. PURPOSES AND LAWFUL BASES FOR PROCESSING

Under Article 6 UK GDPR, we rely on the following lawful bases:

Purpose	Lawful Basis
Course delivery and administration	Performance of contract (Art. 6(1)(b))
Payment processing	Performance of contract
Issuing certificates	Performance of contract
Safeguarding obligations	Legal obligation (Art. 6(1)(c))
Reasonable adjustments	Legal obligation (Equality Act 2010)
Compliance with regulatory duties	Legal obligation
Marketing communications	Consent (Art. 6(1)(a))
Website analytics	Legitimate interests (Art. 6(1)(f))
Fraud prevention	Legitimate interests

Where special category data is processed, we rely on:

Explicit consent (Art. 9(2)(a)), or
Substantial public interest/legal obligation (Art. 9(2)(g)).

6. MARKETING COMMUNICATIONS

We will only send marketing emails where:

You have provided consent; or
You are an existing customer and soft opt-in applies under PECR.

You may withdraw consent at any time via unsubscribe link or contacting us directly.

7. AUTOMATED DECISION-MAKING

We do not conduct automated decision-making or profiling that produces legal or similarly significant effects.

8. DATA SHARING

We may share personal data with:

IT service providers (hosting, LMS platforms)
Payment processors
Professional advisers (legal, audit)
Regulators where legally required
Awarding bodies (if applicable)

All third parties are contractually bound under Article 28 UK GDPR to process data securely and lawfully.

We do not sell personal data.

9. INTERNATIONAL TRANSFERS

Where personal data is transferred outside the UK:

Transfers occur only where an adequacy decision exists; or
UK International Data Transfer Agreement (IDTA) is in place; or
UK Addendum to Standard Contractual Clauses is executed.

Appropriate safeguards are implemented.

10. DATA RETENTION

We retain personal data only as long as necessary.

Indicative retention periods:

Data Type	Retention Period
Learner records	Indifinite after course completion
Financial records	6 years
Safeguarding records	In accordance with statutory guidance
Marketing data	Until consent withdrawn
Website analytics	12–24 months

Data is securely deleted after retention expires.

11. DATA SECURITY

We implement appropriate technical and organisational measures including:

Encryption of sensitive communications
Password-protected systems
Role-based access control
Secure hosting environments
Regular security updates
Staff confidentiality obligations

Data breaches are reported to the Information Commissioner’s Office (ICO) within 72 hours where required.

12. YOUR RIGHTS

Under UK GDPR, you have the right to:

Be informed
Access your personal data
Rectify inaccurate data
Erase data (“right to be forgotten”)
Restrict processing
Data portability
Object to processing
Withdraw consent at any time

To exercise any right, contact the DPO in writing.

We will respond within one month (extendable by two months where complex).

13. RIGHT TO COMPLAIN

If you are dissatisfied with how we process your data, you have the right to complain to:

Information Commissioner’s Office (ICO)
www.ico.org.uk
Telephone: 0303 123 1113

We encourage you to contact us first to resolve any concerns.

14. COOKIES

Our Website uses cookies for:

Essential functionality
Analytics
Performance optimisation

You may manage cookie preferences through your browser settings.

A separate Cookie Policy is available on our Website.

15. CHANGES TO THIS NOTICE

We may update this Privacy Notice periodically.
The latest version will always be published on our Website.

We highly value your privacy and are committed to safeguarding your personal information. This Privacy Policy applies to your use of www.liacademy.co.uk (the “Website”) and outlines how we collect, use, and protect your personally identifiable information. It complies with the UK Data Protection Act 2018 and the EU General Data Protection Regulation (GDPR).

We will only collect personally identifiable information when you actively use our Website, register for our online products, or participate in research sessions with us. The security of your personal information is of utmost importance to us.

Please review this Privacy Policy thoroughly, in conjunction with the LIA Terms and the Cookies Policy. Unless otherwise defined, the terms used here have the same meanings as in the Terms.

If you have any questions, comments, or concerns about this Privacy Policy, please contact us using the details provided below.

Registering with LIA

When you register on the LIA Website, create or update your learner profile, or purchase online courses, we and our partners collect the following information:

1. Name and email address.
2. Age, home address, date of birth, telephone number, and country of nationality (required for certain courses).
3. Other personal data if you choose to register for an LIA account via third-party sites like Facebook and Google.
4. Credit/debit card information.
5. Data related to Website usage and course enrollment.
6. Information provided when you communicate with us, including surveys.
7. Additional information about your interests, educational background, occupation, work experience, learning goals, and learning preferences for personalized course recommendations.
8. Information provided by third-party sources, such as partners who may invite you to specific courses.

Learning Journey

When participating in online courses, we and third parties may collect:

1. Comments posted during online discussions with course educators and other learners.
2. Email communications with LIA for user support or course-related queries.
3. Content submitted during courses, including assignments, quizzes, examinations, and assessment results.
4. Data and documentation for identity verification purposes when required for certification or academic accreditation (collected by third-party identity verification vendors).
5. Responses to questionnaires, surveys, or user research related to courses.

Requesting Additional Information on an LIA Course

We collect information from Website visitors expressing interest in specific online courses and wishing to be contacted by the offering university or institution. This information includes:

Name, email address, educational background, employment background, address, country of residence, and telephone number.

Accessing the Website

When you visit the Website, we may use cookies to track, collect, and aggregate information about your Website usage, including visited pages, referring URLs, and links clicked. This data may include IP addresses.

Participating in Research

When participating in research with us, whether through a third-party platform or directly, we collect:

1. Identity and contact data.
2. Record of your informed consent.
3. Data about you and your LIA usage.
4. Recordings from research sessions, including notes, transcripts, question responses, interaction data, photographs, and audio, video, and screen recordings.

SMS Marketing

When you opt in to receive SMS communications from LIA, we collect your phone number for the sole purpose of sending promotional messages about our online courses and services.

How We Use Your Information

We and our partners collect, store, and use your personal information for various purposes, including but not limited to:

Managing your learner account.
Providing technical support.
Sending email notifications and course updates.
Enrolling you in courses.
Monitoring and tracking your course progress.
Awarding academic recognition.
Requesting feedback and reviews.
Conducting marketing activities (with your consent).
Creating prospective customer databases.
Identifying trends on our Website and in our customer database (in aggregated and anonymous formats).
Collaborating with educational institutions.
Enabling participation in referral programs.
Sending promotional SMS messages about LIA online courses and services (only to those who have opted in).

Whom We May Share Your Information With

For the above purposes, we may share your information with the following third parties. Please note that any third parties’ use of your personal data will be governed by their own privacy policies and give rise to separate obligations under applicable data protection laws. We suggest that you carefully review any third-party privacy policies that may apply to you.

Third parties that may receive your information include:

Our payment services providers including: (i) PayPal (UK) Limited, (ii) Stripe Inc., (iii)
WooCommerce,

and other payment institutions
Universities and other institutions that provide Online Courses on our Website, and institutions that award academic credit to Learners who successfully complete an Online Course.
Providers of assessments and marking services when you register for an assessment or submit a piece of work for marking in connection with an Online Course.
Our customer service software provider, Tidio or other related software, if you contact our support team.
Our file storage and management service providers.
Our third-party review and ratings partner, who assists us with collecting and moderating any review and rating you may elect to provide of our Online Content and Courses.
Your employer, educational institution, or third parties (including resellers) who may invite you to enroll in an Online Course for training, educational, or assessment purposes.
Where you participate in a research session with us, service providers such as Google Meet and third-party marketing agencies.
Any subcontractors of the website contracted for providing our service to you and our partner organizations.
Where you consent, with third parties who may contact you with regards to educational opportunities you have expressed an interest in.
If we sell or buy any business or assets, in which case we may disclose your information to the prospective seller or buyer of such business or assets, provided that they continue to use your information in accordance with the terms of this Privacy Policy.
If all or substantially all of our assets are acquired by a third party, provided that they continue to use your information in accordance with the terms of this Privacy Policy, in which case information held by us will be one of the transferred assets.
Any entity to which we are under a duty to disclose or share your information in order to comply with any legal obligation or in order to enforce or apply our Terms and other legal requirements; or to protect our rights, property, or safety, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

Legal Basis for Processing Your Information

We process your personal information under several legal bases, including the necessity for contract performance, your explicit consent, and our legitimate interests, as outlined below:

Contract Performance

Where the use of your personal information is necessary to perform our obligations under any contract with you (including providing you with access to Online Courses on the Website for which you have registered and/or made a purchase).

Consent

Where we have your explicit consent to collect, store, and use your information for a particular purpose, including where you consent to participate in research with us or

Contact details

Alsaihati Intercultural Center

167-169 Great Portland Street

Westminster, London, W1W 5PF, United Kingdom

Email: info@londoninterculturalcenter.co.uk

Thank you for choosing London Intercultural Academy (LIA) for your learning journey, and for entrusting us with your personal information. We are committed to providing you with a safe and enriching educational experience.

We may update or amend this Privacy Policy from time to time, to comply with law, in accordance with best practice in our industry, or to meet our changing business requirements. Any updates or amendments will be posted on the Website. By continuing to access the Website, use the Online Courses and Content, and/or provide content in connection with the Online Courses and Content, you will be deemed to have accepted the Privacy Policy as amended at the time of your access and use.

This page was last updated on 26th Feb 2026.