Personal Branding Masterclass

Having a strong personal brand is the best way to stand out and get your career flying. With so much white noise bombarding us from every direction, it is easy to get lost in the crowd but if you create a strong personal brand and use it to communicate consistently and coherently, with our Personal Branding Masterclass you will achieve success much more quickly.

Personal Branding Masterclass will teach you all you need to know about personal branding:

• ⦿ What it is
• ⦿ The benefits it will bring
• ⦿ How to create your unique personal brand in simple guided steps using our proprietary tool WhyMe?
• ⦿ How to maximise the benefits of your personal brand

This course is aimed at anyone who wants to strengthen their image and progress faster on the career ladder. Even if you know nothing about personal branding this practical approach will ensure that by the end of the course you will have developed your own, unique personal brand and will know how to use it effectively.

This course is for you if you want to:

• ⦿ Boost your confidence
• ⦿ Talk about yourself professionally
• ⦿ Create a winning public persona
• ⦿ Enhance your social media profile
• ⦿ Improve your job application process

Designed and produced by brand experts, the course is easy to follow. It provides you with all the information you need to create your own personal brand. Each step is explained clearly in the video so that you know exactly what to do in the coursework. There is also extra guidance available at the end of Chapter 6. Once you have completed your coursework you will qualify for your Personal Brand Certificate.

You and your career won’t look back.

Course Structure

Chapter 1: Introduction

A brief welcome to the course, an explanation as to what it will cover and how to get the best out of your personal brand.

Chapter 2: What is a personal brand and why do you need one?

In this chapter we define what a personal brand is and explain how developing your own personal brand can help you to progress further on the career ladder, faster. At the end of this chapter is a short multiple-choice exercise to complete.

Chapter 3: Personal branding – what lies at the core?

In this chapter we introduce our personal brand model and explain what creating a personal brand entails. We take you through each of the four elements, outlining why they are important and how you might go about using them to create your own personal brand. At the end of this chapter you will find a multiple-choice exercise.

Chapter 4: My strengths

This is where the fun begins. In this chapter we work with you to start building your personal brand. The foundation stone for developing a strong brand is working out what you are all about – this section focuses on your strengths. The coursework at the end of the chapter will help you create a comprehensive list of your strengths. It is important to do this properly before you move onto the following chapters as the overall course has been subdivided so that in each chapter you are building on the work you have competed in the previous one.

Chapter 5: My achievements

This chapter focuses on your achievements. We will explain to you what we mean by achievements, illustrating the difference between your official and unofficial ones. We show you how to think about yourself in a comprehensive and positive light to ensure that you play to your strengths. The coursework provides a template for you to fill in with all your various achievements – you will be surprised at just how much you have achieved!

Chapter 6: Creating your personal brand

In this chapter you will create your unique personal brand. The video will take you through each of the four elements explaining what you need to do to complete them in the coursework section. Your brand will be unique to you but the video explains how to go about it – the questions to ask yourself, what you need to focus on, how you should write it. The coursework following this chapter will guide you through creating your personal brand. You may want to refer to the work that you completed in Chapters 4 and 5 to help you, which is why it is so important that you complete this course sequentially. You will also have access to extra guidance (notes / start-points) at the end of this chapter. Once you have competed your coursework, you should put it away for a day or two before coming back to complete Chapter 7.

Chapter 7: Finalising your Personal Brand Definition

This chapter is about reviewing and refining your draft personal brand so that it is the best it can possibly be. That’s why it’s a good idea to leave a day or two in between completing your coursework for Chapter 6 and starting this chapter. You will find it much easier to review your draft if you are a little more distant from it. The video will explain how to review your draft – what questions to ask yourself when looking at it – and suggest ways in which you might refine and improve it. Once you have watched the video go to the coursework where you can improve what you have done before signing it off.

Chapter 8: Using your Personal Brand Definition for success

Once you have completed the coursework for Chapter 7 you will have developed your own personal brand. But of course that is just the start of your journey. There is no point in doing all that hard work to create your personal brand just to let it lie getting dusty on the shelf. So, in this chapter we outline how you can use it to help ensure that you achieve the success you are looking for. We look at various areas including, social media, job applications and personal presentation styles. Then it is over to you. There is no coursework at the end of this chapter – you are now ready to get your certification.

Course Benefits

• ⦿ Boosting confidence in professional self-presentation.
• ⦿ Learning effective communication of personal strengths and achievements.
• ⦿ Enhancing social media profiles and job application materials.
• ⦿ Gaining skills to create a winning public persona.